Our Purpose and Mission


To bring a fundamental change to the way money is earned by enabling a more meaningful method of investing.


By identifying, facilitating, and managing investments into novel business ideas and innovative approaches, we create value for companies through direct, diligent investment advise with a strong focus on meaningfulness.

Our Services

We advise companies on various development stages: from seed, startup and first stage companies to small and medium-sized companies. On behalf of our customers, we take active ownership in the development and growth of the company. We focus on companies that care about meaningfulness, diversity and sustainability and request that the companies have clear goals and strategies in relation to these.

Our Core Principle


People are motivated by meaningful work.

Meaning is the key driver for engagement and productivity, which empowers a higher level of innovation and retention.


Thus, our investment advisory identifies the barriers to and potential for realizing the company employees’ highest sense of meaning.


62% wants to work for an organization
that makes a positive impact


Our Guiding Parameters

Diversity and sustainability are important parameters when we screen potential investment cases; thus, if they are not working actively with these areas already, companies must be willing to develop ambitious strategies for them.


Organizations that succeed in gender and ethnic diversity will win the war for talent, be more competitive, and are more likely to have a better financial performance


Organizations that build sustainability into their core mitigate risks, hedge energy costs and strengthen their brand, and, as a result, they outperform organizations that fail to do so